Segments — targeted audiences

A segment is a saved audience filter — a reusable definition of "which golfers" that you build once and reuse across push notifications, automatic reminders, and geofenced messages. Instead of blasting every pass holder, you speak to the golfers a message is actually for: left-handers, members of a particular tier, everyone playing the North course this weekend, or customers with a specific custom field on their Lightspeed Golf profile.

You manage segments under Settings → Segments.

Why segments matter

Relevance is what keeps notifications welcome. A left-handed-clubs promo means nothing to right-handers; a members' dinner shouldn't go to one-time visitors. Segments let you:

• Target promotions to the golfers most likely to act on them.
• Personalise outreach using the data already sitting in Lightspeed Golf.
• Reuse an audience — define "VIP members" once, then use it for every VIP message.

What you can filter on

Every segment starts with a base audience, then narrows it with any number of filters (all filters must match):

• All passes / Tee-time passes / Player passes — the base set.
• Player type — the tier from Lightspeed Golf (e.g. Member, Visitor, VIP).
• Course and tee-time date — for tee-time audiences.
• Tags — customer tags from Lightspeed Golf (has any / has all of the tags you pick).
• Custom fields — any custom field on the Lightspeed Golf customer profile (see below).
• Profile fields — member number, bag number, gender, marketing consent, activation state, date of birth, and join date.

As you build, a live count shows how many passes match — and the Apple / Google split — so you always know the reach before you save.

Custom fields from Lightspeed Golf

Lightspeed Golf lets you store custom fields on a customer (for example Handicap Index, Handed, or Favourite food). GolfPass imports these with each customer, so you can target on them directly — "everyone whose Handed is left", or "members with a Handicap Index set".

A few things worth knowing:

• Custom fields differ from customer to customer. Only the fields that are set on a customer come through, so the list you see is built from the golfers you've already synced.
• Values are always text. You can match on is (equals), is set, or is not set.
• Gender is shown as Male / Female; golfers with no gender on file are reached with is not set.

Creating a segment

1. Go to Settings → Segments and choose New segment.
2. Give it a clear name — you'll pick it by name later (e.g. "VIP members", "Left-handers").
3. Pick the base audience (All / Tee-time / Player passes).
4. Add filters with Add filter. Each filter is a field, an operator, and a value.
5. Watch the live count to confirm you're reaching the right people.
6. Create segment.

You can edit or delete a segment any time from the Segments list.

Using a segment

Once saved, a segment appears anywhere you choose an audience:

• Push notifications — pick Segment and choose it from the list.
• Automatic tee-time reminders — target a reminder at a segment.
• Geofenced messages — surface a lock-screen message only for a segment.

When you send or save, the segment's current definition is snapshotted onto that message — so editing the segment later never silently changes a message you've already scheduled.