A push notification drops a short message onto the back of every recipient's wallet pass, and pings their phone. It's the fastest way to reach golfers who already hold a pass — think frost delays, course conditions, an event reminder, or a quick promotion. You send these from the Push notifications page.
When to use a push
Reach for a push when you have something to say to people who already have a pass, right now or at a set time:
- "Frost delay — first tee times pushed back 45 minutes."
- "The course is cart-path only today."
- "Twilight rates start at 4pm — book online."
- "Members' Christmas dinner — reserve your table."
For messages that should fire automatically around every tee time (a reminder before the round, a thank-you after), use automatic reminders instead — you set those up once.
Sending one
- Go to Push notifications and start a new message.
- Write the message. Keep it short and specific — it's a notification, not a newsletter.
- Choose your audience (see below).
- Optionally attach a link — for example to your booking page or an event page.
- Send it now, or schedule it for a date and time.
Choosing who receives it
You can aim the message at:
- All passes — everyone who holds any pass from your club.
- Tee-time passes — golfers with a pass for a round.
- Player passes — your members and regulars.
- Segment — a saved, targeted audience you've built from your Lightspeed Golf data.
Choosing the right audience keeps your messages welcome. A member event should go to Player passes; a public twilight offer can go to All passes.
For anything more specific — a tier, a course, a tag, or a custom field like left-handed golfers — build a segment and pick it here. A live count shows how many passes match before you send.
Send now vs schedule
- Send now for anything time-sensitive — a frost delay can't wait.
- Schedule for anything you want to land at a particular moment. A weekend promotion lands best on Friday afternoon, so write it Tuesday and schedule it. Scheduled messages send on their own at the time you pick; you don't need to be at your desk.
Attaching a link
You can include a link with a short label — for example "Book now" pointing at your tee-sheet page. The link travels with the message on the pass, giving golfers a one-tap way to act on what you've told them.
History
Every push you send or schedule is listed on the Push notifications page with its status (sent, scheduled, failed) and how many devices it reached. It's your record of what went out and when.
Less is more. Golfers tolerate — and even appreciate — the occasional useful push, but a club that messages constantly trains people to ignore it. Save pushes for things that genuinely help or interest the golfer.
Pushes reach people who already hold a pass. They are not a way to email golfers who've never booked — they ride on the wallet pass itself.